{"product_id":"berkeley-california-g-l-schneider-optometry-2210-shattuck-1916-postcard-rppc","title":"Berkeley California G.L. Schneider Optometry 2210 Shattuck 1916 Postcard RPPC","description":"This real photo postcard from 1916 documents the G.L. Schneider optometry storefront at 2210 Shattuck Avenue in Berkeley, California, marking the business’s relocation to the Hotel Shattuck Building during the city’s early automobile era.\u003cdiv\u003e\n\u003cp data-start=\"414\" data-end=\"995\"\u003eBerkeley in the 1910s was undergoing a rapid transformation as streetcar corridors, commercial districts, and new institutional buildings reshaped the city into a modern urban center. Shattuck Avenue emerged as one of Berkeley’s primary commercial arteries, closely tied to the University of California and the growth of professional services catering to an expanding middle class. Businesses along Shattuck benefited from increased pedestrian traffic, improved transportation, and the prestige associated with prominent downtown landmarks such as the Hotel Shattuck.\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1729\"\u003eThis 1916 real photo postcard captures the G.L. Schneider optometry storefront at its new location at 2210 Shattuck Avenue, with signage clearly identifying the move into the Hotel Shattuck Building. Architectural details of the façade, period streetlamps, and an early automobile parked at the curb provide valuable visual context for Berkeley’s streetscape in the pre–World War I era. The printed caption noting “Our New Location” reinforces the card’s purpose as both a promotional and documentary image. The postcard is a real photo card, offering strong period detail and sharp tonal contrast typical of early twentieth-century photographic postcards.\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1729\"\u003eThe item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined (or refunded) to save you as much money as possible. Please contact us with any questions, or visit our store page for specifics.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":52741233246392,"sku":"20250917R","price":120.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_0387d4a2-ee1c-4d4e-93bb-65417e36ab5f.jpg?v=1770667665","url":"https:\/\/everythingephemera.com\/products\/berkeley-california-g-l-schneider-optometry-2210-shattuck-1916-postcard-rppc","provider":"Everything Ephemera","version":"1.0","type":"link"}